Knowing your target audience when producing a film is extremely important, as you have to know what they want and deliver something enjoyable. In Iron Man 3, they certainly delivered an action packed movie to please the audience and create a massive amount of revenue through the marketing of it. In the third installment of Iron Man, Tony Stark (Robert Downey, Jr.) battles with inner demons, while contending with monsters of his own creation in this sequel from writer\director Shane Black. The story in Iron Man 3 picks up shortly after the events of The Avengers. Having previously entered another dimension in order to save New York City, Tony remains haunted by the experience, and tries his best to be at ease with his life in Malibu. Unable to sleep, he throws himself into his work with such intensity that it begins to take a heavy toll on both his mental health and his relationship with Pepper Potts (Gwyneth Paltrow). Tony has only started to appreciate the gravity of his problems when an mysterious terrorist named the Mandarin (Ben Kingsley) hijacks the airwaves and threatens to bring America to its knees with a painful series of "lessons" that even President Ellis (William Sadler) won't be able to ignore.
When Tony's former security guard Happy Hogan (Favreau) is badly injured in an explosion caused by one of the Mandarin's agents, the vengeful playboy issues a public threat that results in his home being completely destroyed in a devastating attack, leaving him to face his enemy with only one badly damaged prototype suit. Fortunately, Tony isn't on his own, and with the help of Col. James Rhodes (Don Cheadle) and a young boy named Harley (Ty Simpkins), he pieces together the mystery of the Mandarin, whose final "lesson" promises to be the most painful of all.
With the film being released only recently in 2013, it’s hard not to compare it to the Avengers Assemble that was out a few months back. But it seems obvious that that might happen because they are Marvel films. Iron Man 3 was distributed worldwide by Walt Disney Studios Motion picture, as they bought the rights. This gained audiences all over the world as Disney is such a famous company. Although they may have gained audiences along the way after release, their target audience primarily was that of young boys and teenagers, young men and any gender which is interested by action and adventure genres. It’s such a mixture of age range and it gives a sense of togetherness by bringing a family together to watch it. The film was released in the UK on the 2th April 2013 and people couldn’t wait to watch it at the cinema. By having such a wide range of audience, the film raked in $1,196 billion in box office takings, from a budget of $200 million, and did substantially well worldwide.
There were a variety of ways that Iron Man 3 was marketed throughout the world, and the lengths they went to. In countries such as America, they are very media aware and the amount of billboards that take up posters for soon-to-be released films is incredible. This is done in the UK and around the world too but on a smaller scale, as we can’t accommodate as many billboards as the USA can. Printed media such as newspapers and magazines really target who they intend to because of the nature of the film. Printed media is almost unavoidable, as it’s unexpected when you turn a page of a newspaper. Trailers were also a key factor in the advertising campaign and vast amounts of money were spent on advertising alone to out the film out there
Like most hyped up films like these, a website is usually created for audiences to explore more about the film, without giving too much away The site features many visuals, a synopsis, a gallery of photos, and this is to draw more people in and therefore is adding to the viewers of the film. The site shown here http://uk.marvel.com/iron-man-3/#/trailer-3 is the perfect way to advertise online and other sites may have been paid to put ads on the side of their pages, such as search engines.
Another important way of advertising in this century is social media. While researching some marketing, I found a website (http://socialmediatoday.com/monica-romeri/1488316/new-statistics-highlight-power-social-media-marketing), that states that 21% of marketers rely on social media and has become increasingly more important over the past few months. This is because more and more people and taking to social media to air their opinion on anything and everything. It’s a way for people to comment on something and may or may not get a reply depending on views. I can imagine that many people went to watch the film, and took to twitter or Facebook afterwards to say how good it was. They are also used to encourage other people. A certain person may not want to see it, but might be persuaded by what they see on social media.
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